It’s 2023, and in the tech world there’s one thing on everyone’s minds right now: the rise of AI. It’s woven its way into almost every aspect of our work and personal lives, and we can’t get enough of the convenience it’s created. And if you’re thinking “I’m not part of the AI hype”, you’re … Read more
Startups don’t typically have an abundance of time or money. Therefore, a startup employer brand strategy needs to be penny-wise and time-effective. So, what actionable steps can you take right away to build or improve your first employer brand? Well, after three months of working on this, I finally have 16 steps to implement a … Read more
We’ve worked with a hell of a lot of startups, and they all had one thing in common; ALL of them were careful with spending their cash on employer branding. But, investing in your employer brand makes perfect financial sense! Check out my first blog in this series “Is an employer brand more than six boxes?” before … Read more
Who am I? How do I come across to others? Have you ever posed these questions to yourself? Taking stock of who you are at your core helps us understand ourselves. But still, people will have different opinions about you. The question of “who am I” is subjective. What is an employer brand? For companies, … Read more
The career website is the oldest and best-known source of employer branding. Through technology we are changing the way we reach out to job-seekers through social media, internet and smartphones. Yet unfortunately the majority of career website have so far stayed in the condition they were many years ago. A career website is a channel owned by … Read more
Candidate Experience and Employer Branding. They seem to be trending topics these days. When companies are looking to improve their recruitment strategy, the importance of a good candidate experience cannot be denied! We all know it, we all say it. But do we really put our money where our mouth is? What is candidate experience? … Read more
